WHAT IS IT?
A one-day festival packed from morning to night: sweat. yoga. learn. party. We call it SWEATLIFE — the festival (you will actually remember).
Picture this: Squat, sprint, lift, punch, plié, burpee and dance with the best studios in London; downward and upward facing dogs with our local & global ambassadors; run club like you’ve never experienced before; and development workshops that will blow your mind — and that’s all before lunch. Then take in a gong bath (yep, you heard correctly), join a ping-pong tournament, let loose on a bouncy castle and finish off with a kundalini yoga rave. Oh, and did we mention the dance party with Grand Master Flash? Mic drop.
Founded in Vancouver in 1998, our first store shared its retail space with a yoga studio. We’re west coast Canadian, born and bred. This is where we get outside, thrive and come alive. We’ve been growing ever since, creating yoga-inspired, technical athletic apparel, and community hubs around the world. We opened our first European store in London (Covent Garden to be precise) — and we now have five stores in London, one store in Edinburgh and three showrooms in Manchester, Guildford & Glasgow.